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Abigail Sigüenza Perez

Director Strategic Marketing | Madrid Destino Madrid, Spain

Biography

Abigail Sigüenza is a marketing and communication expert with over 19 years of experience in tourism promotion. As Director of Strategic Marketing at Madrid City Council, she leads the tourism brand strategy and coordinates its digital transformation integrating cutting-edge technologies like AI to enhance the visitor experience.

Sessions

10:45h

Dialogue | SMART CITY EXPO

Madrid’s AI-Driven Approach to Transforming Tourism

Zoe Eather My Smart Community CEO and Host Chair

Kathleen Mitford Microsoft Corporate Vice President of Global Industry Marketing Speaker

Abigail Sigüenza Perez Madrid Destino Director Strategic Marketing Speaker

#Artificial Intelligence, #Connectivity, #Smart Destination, #Tourism

06-11-2024 10:45 06-11-2024 11:05 Europe/Madrid Madrid’s AI-Driven Approach to Transforming Tourism

Discover how VisitMadridGPT is revolutionizing tourism by offering personalized recommendations, real-time support, and rich cultural insights to visitors. This session will delve into the creation of the VisitMadridGPT assistant by the City of Madrid, showcasing how it enhances visitor experiences and supports the city’s tourism goals. Join us to learn about the innovative ways that VisitMadridGPT is making Madrid a smarter, more connected city.

Hall 3 | Congress: Red Room

Wed 6 10:45h - 11:05h Hall 3 | Congress: Red Room Full Congress Pass