GLOBAL PARTNER 2024
New Murabba

New Murabba AT SCEWC24
New Murabba, a Public Investment Fund (PIF) company, is a vibrant destination at the vanguard of Riyadh’s urban development, established to embody the Kingdom of Saudi Arabia’s vision for a modern, sustainable future. New Murabba is designed in the Salmani architecture, blending advanced technologies, sustainability, and culture. This destination will become Riyadh’s modern downtown, offering a vibrant environment encompassing residential, commercial, and leisure spaces. New Murabba is a prime destination, symbolizing Saudi Arabia’s ambition and a pivotal contributor to the Kingdom’s long-term economic diversification strategy. New Murabba’s ambitious development spans a vast area and features the iconic Mukaab at its center.
Where can you find
New Murabba at SCEWC24?
SPEAKERS & TALKS
Mohammed Alqahtani
Mohammed Alqahtani
Enhancing mobility and liveability with innovative urban space interventions
- Where? Hall 2 - Tomorrow.Mobility Room
- When?5 NOV | 11:00 – 11:15 h
MICROSOFT BOOTH SESSIONS

D61
15 NOV
10:00h | The mission to Zero program, a bluprint to decarbonize buildings
Olaf Stutzenberger, Global Marketing Manager
Smart Buildings, ABB
10:30h | Impacts of Digital Twin Planning & Modeling for Large Scale Transit Projects
Sonia Zahiroddiny, HS2 CIO, Accenture
11:00h | Sustainable Cities. Microsoft Panel with C40
Angela Heise, CVP Public Sector, Microsoft and Julia Lopez, Europe Director, C40
11:30h | AXIS for smart and sustainable cities
Andrea Sorri, Segment Development Manager Smart Cities EMEA, Axis Communications
12:00h | MUSE – Innovative solutions for low carbon cities
Matthias Danel, Business Unit Manager, Citegestion
12:30h | ABCs of Account Based Ticketing
Dave Roat, Director of Strategy, Cubic
13:00h | Empowering Sustainability in Cities with Digital Twins
Hakan Engman, Director, Business Development Cities, Bentley Systems
13:30h | Future proofing city mobility with visual data
Duncan Guthrie, VP Europe, Cyclomedia
14:00h | Intelligent Mobility
Yavor Gueorguiev, Application Delivery Manager, Genetec
14:30h | Fast and intelligent generation of Digital Twins
Jose Antonio Lozano, Innovation Sales Lead, Plain Concepts
15:00h | Technology with Purpose: enhanced urban
resilience via professional services
Bjoern Burbach, Partner Digital Transformation Real Estate & Built Environment, Siemens Advanta
15:30h | Digitize your parking mobility for better decision making, public safety, and profitability
Christopher Perry, CRO, Umojo
16:00h | Intelligent Mobility
Yavor Gueorguiev, Application Delivery Manager, Genetec
16:30h | IDEMIA’s vision for a smart and secure city
Patrick Osta, Markets Development Executive Director, MEA, IDEMIA
17:00h | The evolution from surveillance camera to IoT sensor
Andreas Goransson, Global Enterprise Segment Marketing Manager Axis Communications
17:30h | Be Smart to Be Safe: How Axon technologies empower smarter cities to create safer communities for all
Loris Angeloni, Director of EMEA Channel Sales, Axon
18:00h | Designing and simulating sustainable environments
Audrey Denis, Strategy Manager, CTS, Cubic
16 NOV
10:00h | Be Smart to Be Safe: How Axon technologies empower smarter cities to create safer communities for all
Loris Angeloni, Director of EMEA Channel Sales, AXON
10:30h | Empowering Sustainability in Cities with Digital Twins
Hakan Engman, Director, Business Development Cities, Bentley Systems
11:00h | AI for vulnerability prediction; municipalities
Jose A. Ondiviela, Government Industry Advisor, Microsoft and Albert Isern, Founder & CEO, Momentum Analytics
11:30h | Streetlights as a Tool to Manage Carbon Emissions their legacy infrastructure
Dan Evans, Director, Smart Cities, Itron
12:00h | Data twin for smart and sustainable cities
Wolf Stinnes, Principal Director EMEA, NTT Smart World, NTTDATA
12:30h | “Finhava: the platform that drives circular economy”
Miguel Fernández Díaz, CEO, Innovation Strategies and Rafael Guinea, CEO, Tirme
13:00h | Visual data and AI driven object detection for efficient Taxation processes
Duncan Guthrie, VP Europe, Cyclomedia
14:30h | Enhanced, ethical video analytics that enable smooth and secure visitor experiences
Thomas Mauger, Product Manager Augmented Vision, IDEMIA
15:00h | Panel: Madrid Digital Transformation
Jose A. Ondiviela, Government Industry Advisor, Microsoft and GM Digital Transformation, Madrid
15:30h | From Smart Buildings to Smart Communities with holistic energy management for the future micro grid
Mark Zwerner, Global Partnership Manager Smart
Buildings, ABB
16:00h | MUSE – Tools for resilient and low carbon cities
Paul Liagre, Project Manager, Citegestion
16:30h | From digitalization to finance: Unlocking the new frontiers for city climate progress
David Turner, VP Partnerships, Climateview
17:00h | How Ecosystem Collaboration Will Power the Growth of Smart Cities
Brian McGuigan, Director Smart Cities, EMEA, Itron
17:30h | Truth in Sustainability – a data-driven approach
Ashwini Chharia, Sr. Director, NTT SMART World, NTT DATA
18:00h | Digitize your parking mobility for better decision making, public safety, and profitability
Christopher Perry,CRO, UMOJO
17 NOV
10:00h | Social Analytics Spain Use Case – City of Madrid
Yannick Brun, Microsoft Platforms Sales Lead for Health & Public Service, Europe, Accenture and City of Madrid Team
10:30h | Bringing clarity to Complex Systems with Digital Twin and Nudge Economics
Josie West & Simon Turner, Accenture
11:30h | Realtime Traffic Forecast
Chiara Cianella, Manager Projects and Professional Services Italy Mobility, PTV GROUP
DIGITAL PROGRAM
Microsoft